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This free online marketing course will teach you about the process of advertising, and show you how ad agencies work. In this course you will study the main types of advertisements and learn how to evaluate the effectiveness of an ad. A well-crafted advertisement excites, captivates, and motivates its audience.

If you’re looking for a free, carefully structured learning experience, WordStream’s PPC University is the resource for you. With in-depth yet digestible lessons divided across four courses—PPC 101, PPC 102, Advanced PPC, and Social Ads 101—PPC University offers the accessible, comprehensive PPC training you’ve been searching for.

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